ATL/BTL
Tefal makes life easier! We blazed the trails with #abetteryou concept for Tefal and initiated a movement in order to invite the consumers of the brand to a healthier, more energetic and more active life!
We, as Tefal, want to break unhealthy nutrition/sedentary lifestyle cycle which modern life offers to us, and desire to introduce our customers with their true selves. We give start to a movement which will help them live better and feel better. For this reason, we invite you to meet with our fresh new ideas which will help you to discover your better self and to take more pleasure from life! In line with this manifesto, we integrated the movement with our products which matched with our concept, and created printed bulletins, area and stand designs, online videos and digital sales plans!